About Us

I am Parsley, the very cute—but oh-so-headstrong Chihuahua—who has worked tirelessly to open my very own online store.

My main focus is on quality and functionality—without sacrificing an ounce of flair and chic.

The initial idea was to create stylish outfits where a dog and its human could wear matching looks. However, any human is welcome to browse my shop. Every dog item has its matching outfit or item for your human —and of course, you can buy all the sweaters and so much more, even if you are’ent a dog.

Just thought I’d clarify since there’s been some confusion.

The response has been fantastic, and one of the pieces of advice I received was to expand my range, so that’s exactly what I’ve done.

In addition to clothing, I’ve now designed an extensive range of silver jewelry. I also offer plenty of hand-knitted items…..

Further reading

I am soooo privileged! As luck would have it, at two months I moved in with my human of choice. Little did I know that I would end up in a house like hers.

From the moment paws graced mother's floor, wouldn’t you know, as luck would have it, i realized i had met my perfect companion. my eyes grew wide, i was looking at a vast workshop. all around me an abundance of fabrics, colours, ribbons, and any sewing machine you could possibly imagine.

The rest is history! i sensed a destiny for greatness. i eagerly took to her workshop, pondering how little me could leave my mark on the world!

The magic of mother

thanks to her artisan career, spanning more than three decades, she helped me craft my vision into life.

her name is mother.

together, we now work paw in hand to establish a new definition of fashion that emboldens history, culture and the arts to put more wag in your tail! here, we work to combine the clean utilitarian elegance of norwegian style with the near flimsy delicacy of the finest cashmere wool.

nepal is a major hub of the kashmiri garment industry. mother has experience in working with all kinds of fibres and blends thereof. on top of it, she knits, she embroiders, she weaves, she constructs and grades her own patterns. she is both master cutter and master taylor as they tend to phrase it here. basically, she takes no nonsense from anybody. one can simply not tell mother “no, not possible” and expect to get away with it.

mother is in a position where she comes at developing designs from multiple angles, simultaneously, -always.

she would never choose between looks and functionality, she will always combine them.

A sartorial journey

we shamelessly make use of the finest raw materials money can buy.

however, mothers philosophy is crystal clear that the finest and most costly fibres are not necessarily the right ones for any given style or garment.

all fibres and fabrics have their unique qualities and serve different purposes, and the true artisans know fully well when the clean sheep wool serves the purpose better than cashmere goat wool.

furthermore, mother's philosophy is that it is a completely misunderstood concept that the most expensive yarn is the best option regardless of purpose. with her 35+ years of experience, mother is thrilled to work with cheap low-grade cotton as long as it serves her purpose and makes the product work the best.

you see, i have paws in both oslo and kathmandu - which can be quite a journey! each piece tells a story, a narrative of cross-cultural collaboration and a testament to the universal language of style! join us in this sartorial journey where every thread is a connection, every stitch a new possibility. welcome to our world of paws, passion, and unparalleled style.

welcome to our world where we dedicate ourselfs to apparel and style, but give little thought to the phrase “trending”.